Apple quietly launches iTunes subscription option

The new Multi-Pass payment option that masquerades as a monthly subscription showed up today on the iTunes website.

Starting today you can setup a $9.99 a month subscription to purchase “The Daily Show” or the “The Colbert Report”. This gives you about 16 episodes of each show for ten bucks a month! Thats a cool $22 discount if you purchased all shows individually.

So now you can look forward to paying a monthly subscription for music. I can imagine a $9.99 subscription to buy all the new Hip-Hop singles released every month . That would be cool…Lets wait and watch what happens. Steve is about to do another volte-face on us.