Think like Apple..


As I navigate through the media storm of the iPhone 4S I can’t but help thinking that all the media pundits and consumer protests about the phone are so misguided. They are not thinking like Apple.

Let’s take a look at their cries of protest:

1. No new form factor: Apple has a release cycle and pattern established with the 3G and 3GS. They iterate the design over two years and keep improving the internals – hardware and software – until it is perfect and has achieved mass penetration.

2. No LTE: The LTE coverage is woefully inadequate. Apple doesn’t serve just the media pundits who live in metro cities. They have to reach the soccer mom/dad in Las Cruces.

3. Siri is not on iPad or iPhone 4: Remeber, Siri is still beta software. They want to test their servers against a few million users who buy the 4S – once they are done with testing I believe that they will release it to iPad and iPhone 4 in a software update.

These are the only three major features the pundits have a problem with.

The 4S has already sold a million handsets on the first day.

The users have spoken with their wallets.. Let’s think more like Apple..


iPhone OS 4.0 Rocks !

Apple announced the developer release of iPhone OS 4.0 with 7 major features and over a 100 other updates.
The biggest news is that the iPhone finally has multi-tasking ! So for the nay-sayers here is proof that Apple does care about the user.

The 7 major ‘tentpole’ features are:

  • 1. Multi-tasking
  • 2. Folders – organize apps into folders
  • 3. Unified Mail Inbox
  • 4. iBooks
  • 5. Advanced Enterprise Support
  • 6. Live Network Gaming
  • 7. Mobile Advertising

Dozens of other features:
Other minor features highlighted in a slide of iPhone 4.0 enhancements include:

  • File & delete
  • Mail search results
  • Search SMS/MMS messages
  • Web search suggestions
  • Choose image size in Mail messages
  • Bluetooth keyboards
  • CalDav invitations
  • Larger fonts for Mail, SMS & alerts
  • Cell data only setting
  • Spell check
  • Persistent Wi-Fi
  • Gift Apps
  • Birthday calendar
  • Recent Web searches
  • Create Playlists
  • Top Hit in search5x digital zoom
  • Nested Playlists
  • CardDav
  • Tap to focus videoUpload workouts to Nike+Places in Photos
  • iPod OutHome screen wallpaper
  • Search SMS/MMS messages
  • Wake on wireless